Marketing

USMCA trade agreement signed by country leaders

A new trade agreement has been signed by leaders of the... more »

Florida Tomato Exchange alleges Mexican dumping

Florida Tomato Exchange (FTE) is alleging Mexico is engaging in commodity dumping that is hurting U.S. tomato growers around the country. Dumping – the selling of a product in a foreign market at a price... more »

Nestlé study: French fries are toddlers’ top vegetable

More than a quarter – 27 percent – of young children do not consume a single serving of vegetables during the day, according to the Feeding Infants and Toddlers Study (FITS). Among the toddlers who... more »

Tour de Fresh plans 2019 ride for Salad Bars to Schools

Tour de Fresh, presented by The California Giant Foundation, has begun planning its fall 2019 bike ride for charity, which will take place along the majestic Big Sur Highway One, California. Tour de Fresh each year... more »

New topics abound at EXPO farm market program

If you enjoyed the pre-conference farm market tour in past years, you’ll be glad to know it’s back at this year’s Great Lakes Fruit, Vegetable and Farm Market EXPO on Dec. 3, the day before... more »

Watermelon samples provided at 2018 Marine Corps Marathon

Athletes at the 2018 Marine Corps Marathon (MCM) were rewarded with fresh, hydrating watermelon upon crossing the finish line. As an event sponsor, the National Watermelon Promotion Board (NWPB) provided 48,000 samples of watermelon. Each... more »

Creating a fall community tradition through your market

Twenty-nine years ago, Helen Huitink and her late husband, Dave, started Pumpkinland, an annual event on their farm... more »

Florida’s tomato industry threatened under new trade deal

In Florida, where produce like tomatoes rely on a domestic market, growers are finding the new trade deal announced recently, dubbed the United States-Mexico-Canada Agreement, didn't include any protections from cheaper produce coming from Mexico.... more »