Marketing
Rabobank details produce trends at IFPA show
The fresh produce industry faces many challenges across the globe, including weather extremes, geopolitical tensions and a decreasing and more expensive workforce throughout the supply chain. Fortunately, with numerous technological innovations and new products being... more »
Marketing agency adds USDA grant writing to services
Moxxy Marketing has worked with multiple specialty crop commodity groups to submit applications and obtain funding through USDA Agricultural Marketing Service (AMS) grants. AMS grants are designed to fund projects “that enhance the marketability and... more »
Legislation seeks expanded opportunities for organic food
The Organic Trade Association is applauding the introduction of the Organic Market Development (OMD) Act, saying it will help unlock the potential of the organic marketplace and ensure continued growth of the segment in the... more »
GL EXPO: ‘Fancy Lady Cowgirl’ and the digital market space
To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and — especially — fellow growers. DeHoff, aka... more »
IFPA show lineup draws on tech, business, sports worlds
Drawing from the worlds of business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees. “The... more »
Vidalia Onion Committee pairs with Certified Angus Beef
The Vidalia Onion Committee (VOC) is partnering with Certified Angus Beef for a social media content series aimed at helping at-home chefs level-up their grilling. Launching this summer, Vidalia onion fans and Certified Angus Beef... more »
Michigan asparagus group counts 2023 season successes
As the Michigan asparagus season ends, retail promotions, a new website, social promotions and a giveaway collaboration mark key highlights of the 2023 season, according to the Michigan Asparagus Advisory Board (MAAB). The season kicked... more »
Caveats for CA storage of asparagus
It's possible to extend the Michigan asparagus season by two weeks or more through controlled atmosphere storage. Randy Beaudry, horticultural professor at Michigan State University, outlined some takeaways from a study of CA storage for... more »
Ocean Mist Farms hires Mark Munger in marketing role
Mark Munger has joined Ocean Mist Farms, Castroville, California, as senior director of marketing. Munger has more than 36 years of experience in the produce industry. In his new role, Munger will be responsible for... more »
Watermelon board ramps up digital presence
This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »
Current Issue
Grower profile: Del Jardin Fresh
Research: Cucurbit mesotunnels
GLEXPO preview: Katrina Becker unlocks farm potential by sharing weed control, cover crop insights
Hydroponics: Growing media influences plant health management
Fresh Views: Refreshing your disease management plan
Veg Connections: Soil tarping impacts on soil health and onion production
Farm Market & Agritourism: Marketing mistakes
Ag Labor Review: Elections have consequences
Editor’s letter
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