Marketing
Labor, smart farming tech, and agrivoltaics: 6 takeaways from Great Lakes EXPO 2025
There’s no doubt Michigan is a hotbed of specialty crop production. A recent study coauthored by the Michigan Vegetable Council and Michigan State University confirms as much, saying the state today hosts over 3,000 fruit... more »
USHBC names winners of first Blueberry Boost Accelerator Pitch Competition
The U.S. Highbush Blueberry Council (USHBC) has named the winners of its first Blueberry Boost Accelerator Pitch Competition. The contest concluded the nine-week Blueberry Boost Accelerator, a program developed by USHBC with innovation advisory firm... more »
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer preferences are increasingly shaped by sustainability considerations, especially within direct-to-consumer (DTC) markets such as farmers markets, farm stands, retail farm markets and community-supported agriculture (CSA). Understanding and aligning with these sustainability values can help... more »
Improving your farm market performance
Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising costs and changing customer habits,... more »
Applications for USHBC blueberry leadership program now open
The U.S. Highbush Blueberry Council (USHBC) has announced the graduation of the third class of fellows in its Blueberry Industry Leadership Program and is seeking applicants for its fourth class. The Oct. 10 graduation marks... more »
Top fresh food marketing trends for 2025
As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
2025 Michigan asparagus season kicks off with promotions
With Michigan’s asparagus season now underway, the Michigan Asparagus Advisory Board (MAAB) is launching a fresh consumer marketing campaign to boost the vegetable’s profile and drive demand. Growers across the Wolverine State are reporting excellent... more »
From seed to store
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Current Issue
Veg Connections: strategies to protect cucurbits from insect-transmitted diseases
GLEXPO: Smart strategies for healthier crops
Hollabaugh’s Pennsylvania vegetable, farm market success
40 Under Forty class
Organic Grower: Mechanical advances help target weeds in organic vegetable farm setting
Farm Market & Agritourism: Aligning farm market products with consumer values
Ag Labor Review: There is an abundance of low-hanging fruit.
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