Marketing
From Seed to Store
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Email marketing strategies for farm businesses
There has been a lot of discussion about various marketing methods, particularly regarding social media. Social media is an important part of any business marketing strategy, but sometimes we get so focused on social media... more »
Organic growers may require new markets
When Jeff and Annie Main of Good Humus Farm began farming in Yolo County nearly half a century ago, one of the first challenges they encountered was finding a market for their organic produce. “In... more »
Rabobank details produce trends at IFPA show
The fresh produce industry faces many challenges across the globe, including weather extremes, geopolitical tensions and a decreasing and more expensive workforce throughout the supply chain. Fortunately, with numerous technological innovations and new products being... more »
Marketing agency adds USDA grant writing to services
Moxxy Marketing has worked with multiple specialty crop commodity groups to submit applications and obtain funding through USDA Agricultural Marketing Service (AMS) grants. AMS grants are designed to fund projects “that enhance the marketability and... more »
Legislation seeks expanded opportunities for organic food
The Organic Trade Association is applauding the introduction of the Organic Market Development (OMD) Act, saying it will help unlock the potential of the organic marketplace and ensure continued growth of the segment in the... more »
GL EXPO: ‘Fancy Lady Cowgirl’ and the digital market space
To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and — especially — fellow growers. DeHoff, aka... more »
IFPA show lineup draws on tech, business, sports worlds
Drawing from the worlds of business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees. “The... more »
Vidalia Onion Committee pairs with Certified Angus Beef
The Vidalia Onion Committee (VOC) is partnering with Certified Angus Beef for a social media content series aimed at helping at-home chefs level-up their grilling. Launching this summer, Vidalia onion fans and Certified Angus Beef... more »
Current Issue
Mid-Atlantic honors: Pennsylvania growers, farm markets recognized
Weed control: Management critical for disease control
Wish Farms pioneers organics, marketing
Farm Market & Agritourism: Understanding and addressing customer pain points
Ag Labor Review: New administration brings ag policy changes
see all current issue »
