Farm market
Farm Market & Agritourism: Strategies to attract today’s farm market shoppers
Successful farm markets begin with understanding who your customers are rather than hoping “everyone” will shop with you. Large retailers use demographic data to tailor their offerings, and farm markets can do the same. Why... more »
Farm Market & Agritourism: What to do when market fluctuation affects prices
Prices for fruits and vegetables at the farm level can swing quickly because of weather and seasonal supply. Retail store prices, on the other hand, change more slowly. This happens because stores spread costs across... more »
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer preferences are increasingly shaped by sustainability considerations, especially within direct-to-consumer (DTC) markets such as farmers markets, farm stands, retail farm markets and community-supported agriculture (CSA). Understanding and aligning with these sustainability values can help... more »
Improving your farm market performance
Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising costs and changing customer habits,... more »
Top fresh food marketing trends for 2025
As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »
Full Belly Farm balances the practical with the ecological
Diversification and sustainable growing practices are key elements in the recipe of success for Full Belly Farm, which grows a large mix of fruit, vegetables and nuts in California’s picturesque Capay Valley west of Sacramento.... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
