Farm market
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
Effective methods for collecting customer data
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »
Mid-Atlantic Fruit & Vegetable Convention farm, market tour
Participants in the Jan. 27-30 Mid-Atlantic Fruit and Vegetable Convention in Hershey, Pennsylvania, were able to view southeast Pennsylvania farm and farm market operations east of Harrisburg. During the Jan. 27 tour, participants visited these... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Pennsylvania growers, farm markets recognized
At the Mid-Atlantic Fruit & Vegetable Convention, Pennsylvania’s vegetable and horticulture associations recognized industry leaders. During a Jan. 29 Pennsylvania Vegetable Growers Association (PVGA) annual membership meeting, PVGA leaders honored a longtime member with its... more »
Measuring success with a marketing plan
I don't know about you, but I need a plan to get up in the morning. Without one, there is a good chance that not much gets done that day. If you own a business,... more »
Crafting a strong value proposition for retail farm markets
One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one, either consciously or unconsciously, reflects its values and the... more »
Current Issue
Veg Connections: Heat-tolerant broccolini can integrate with clover living mulch
Farm market survey shows labor, input costs driving farm market pricing
Bedner’s: Popular South Florida agritourism, farm market destination
Organic Grower: Good Humus Produce’s community mindset
Workforce solutions: best practices
Ag Labor Review: Bridging the political divide
Farm Market & Agritourism: Effective methods for collecting customer data
see all current issue »
