farm market

America’s Farmer’s Market Celebration begins

American Farmland Trust (AFT) has kicked off the 16th annual America’s Farmer’s Market Celebration (AFMC). The event celebrates the only annual ranking of the top farmers markets in the U.S. as voted on by the... more »

Inflation, farm input costs shape farm market prices

The latest Vegetable Growers News and Fruit Growers News Farm Market Pricing Survey shows factors influencing how leading farm marketers charge for fruits, vegetables and other food. Properly pricing farm market produce and goods can... more »

Farm Market & Agritourism: markups vs. margins

A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The manager takes the cost of the item... more »

Keeping CSA members engaged and loyal

Since the pandemic, community supported agriculture (CSA) programs have enjoyed a resurgence of interest from consumers. We shouldn’t take this renewed interest for granted. Historically, CSA programs rely heavily on member retention for sustainability and... more »

Developing a rewards program

I don’t know about you, but I don’t know that I need another rewards card in my wallet. Seems like every business has some sort of rewards program. Why? Because they work. Consider developing a... more »

Farm Market and Agritourism: Effective pricing methods

Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »

GLEXPO Bus Tour: Where farm marketers exchange ideas

The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan, area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy... more »

Farm Market & Agritourism: Establish your business as a destination

In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »

Farm Market & Agritourism: Revolutionize customer relationships

In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »

Farm Market & Agritourism: Know your customers

I was talking with a new owner of a farm market store. He had purchased the business from an organic farmer who owned the business for five years. Along with selling their produce, the organic... more »

Current Issue

Vegetable Growers News (VGN) May/June 2024 cover image

WSU AI program helps address water scarcity

Platform10 initiative focuses on pest, disease research

Farm market report: Inflation, farm input costs shape farm market prices

Nature’s Reward battles disease, pests through mechanization, biologicals

Fresh Views: Pollinator habitats

Successful succession

Farm Market & Agritourism: markups vs. margins

 

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