Farm market
NAFDMA schedules webinar on improving farm market sales
Farm market operators can learn how to improve sales. NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales. “Understanding key factors limiting farm store retail... more »
Choosing the right market channel
As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »
Farm visitor access topic of University of Vermont survey
How much growers and agriculture operations open their arms for visitors entering their properties is the topic of a survey being conducted by the the University of Vermont (UVM). The goal of the survey is... more »
Annual Farm Market Bus Tour stops are released
Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »
Common marketing mistakes farm markets should avoid
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
Managing increased customer traffic at your farm market
On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »
New Jersey Farmers Market Week highlights peak vegetable season
New Jersey Secretary of Agriculture Ed Wengryn recently visited the Ocean City Farmers Market to kick off the 25th Annual National Farmers Market Week, running Aug. 4-10. The week is to spotlight local markets during... more »
Navigating growth: Penn State farm market survey
Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »
The 2024 Great Lakes EXPO Farm Market Bus Tour explores innovative farm markets in Michigan
Mark your calendars for the annual Farm Market Bus Tour 2024, scheduled for Monday, Dec. 9. This immersive, full-day event is designed to provide farm marketers and agritourism owners and managers with valuable insights and... more »
Farm market & agritourism: Brand vs. logo
A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »
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