Marketing

Organic produce sales continue to increase, OPN reports

Total organic fresh produce sales continued to soar in April, increasing 18 percent from last year, and outpacing conventional produce products in both dollars and volume according to the April 2020 Organic Produce Performance Report. The... more »

Wish Farms supports local businesses with gift card program

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, recently completed a successful giveback campaign on Instagram by promoting local businesses while simultaneously supporting children in need. According to a news... more »

Webinar offers tips for U-picks, on-farm produce sales

The University of Minnesota Extension is offering a webinar on May 20 titled "Practical Strategies for U-Picks and On-Farm Produce Sales for COVID-19." This webinar will discuss science-based management strategies to reduce risks associated with... more »

Potential economic crisis from COVID-19 faces farmers’ markets across US

Across the country, farmers' markets operators – the organizations and individuals who plan, coordinate, and run America’s farmers' markets, are engaging in herculean efforts to protect their communities from COVID-19. But even as interest in local foods spikes nationwide, many ... more »

Unique onion variety starts Baloian Farms’ 40th harvest

As the last and only steward to this special variety, Fresno, California-based Baloian Farms once again brings to market the heirloom Fresno Flat Sweet Red Onion. This week will mark the company’s 40th spring harvest.... more »

Fresh produce sales remain up in early May

Two months into the COVID-19 pandemic, grocery patterns continue to evolve. Initially, trips were plentiful as consumers sought to stock up their pantries, fridges and freezers and visited multiple stores to find all the items... more »

Alternative markets taking shape in Florida with Extension connections

Thanks to some creative thinking among Institute of Food and Agricultural Sciences and University of Florida UF/IFAS Extension agents and community partners throughout the state, alternatives to organic, green and farmers markets are creating business traction on behalf... more »

‘I Pick Safety’ campaign ramped up by California Strawberry Commission

"I Pick Safety" is a new effort from the California Strawberry Commission to highlight farm worker safety and industry-leading training and safety practices by emphasizing that everybody is responsible to always pick safety. “Our new I... more »