Marketing

OTA receives $1 million for foreign market access

The Organic Trade Association (OTA) has received more than $1 million from the USDA Market Access Program (MAP) to promote U.S. organic products around the world in 2024. The $1.05 million consists of $760,633 in... more »

IFPA supports continuation of WIC funds in SNAP

The International Fresh Produce Association (IFPA) launched its largest-ever ad campaign in support of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). The launch coincided with the WIC National Day of Action,... more »

USDA invests $3 Million in farmer risk management training

The U.S. Department of Agriculture’s Risk Management Agency (RMA) is awarding up to $3 million for cooperative agreements to educate underserved, small-scale and organic producers on risk management and climate-smart practices. RMA’s Risk Management Education... more »

Minority council expands farmer training

Organic and natural foods supplier UNFI (United Natural Foods Inc.) and Cargill have increased donations to an organization that trains Black farmers and ranchers to diversify retailer and foodservice supplier bases. The National Minority Supplier... more »

Farm Market & Agritourism: Revolutionize customer relationships

In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »

Patrick Mills joins Idaho Potato Commission in retail

With more than 25 years of produce industry experience under his belt, Patrick Mills has joined the Idaho Potato Commission (IPC) as retail promotion director for the West/Canada following the retirement of Kent Beesley. “I’ve... more »

CBP pushed to boost Georgia produce demand

Georgia U.S. Senator Jon Ossoff has pushed U.S. Customs and Border Protection (CBP) to help Georgia farmers sell more produce, including pecans. In October, Sen. Ossoff launched an inquiry with CBP urging them to begin... more »

Vegetable Growers News honors 40 Under 40 Awards leaders

The Fruit + Vegetable 40 Under 40 Awards honors 40 outstanding individuals making their marks in the industry. The recipients of the award are individuals who are demonstrating involvement, innovation and commitment in the industry.... more »

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