Marketing
GLEXPO Bus Tour: Where farm marketers exchange ideas
The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan, area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy... more »
Brighter Bites joins effort to end hunger
A webinar will examine innovative partnerships and new approaches to end hunger and advance healthy communities. The Centers for Disease Control and Prevention Foundation webinar is from 2 to 3 p.m. Eastern March 6. Shreela... more »
Potato exports’ economic potential detailed in report
A report examining the economic impact of the U.S. potato industry focuses on the importance of increasing exports. “The Current and Potential Impact of Expanded Potato Exports,” authored by economists at Michigan State University and... more »
Vertical farming operator Oishii raises funds
The closing of a round of $134 million in Series B funding should help vertical farming operator Oishii expand. The funds should accelerate Oishii’s growth, according to a news release. Known as the world’s largest... more »
Michigan potatoes generate $2.5B within the state
A new report authored by Michigan State University economists found that the potato industry generates $2.5 billion each year to the state’s gross domestic product. That includes almost $1.5 billion in direct economic activity stemming... more »
USDA sees slow growth in vegetable production
U.S. production of vegetables and pulse crops is projected to grow just 4% from 2022 to 2033, according to the USDA’s recently released long-term outlook report. The growth, slower than the past decade, reflects rising... more »
MyPlate.gov names Brighter Bites strategic partner
Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly to families, has been named a National Strategic Partner of MyPlate.gov. Through this partnership, Brighter Bites joins a large variety of organizations and... more »
Farm Market & Agritourism: Establish your business as a destination
In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »